About Us
We have set out to create something new – to revolutionize the consumer-brand relationship by introducing incentives for communication. The Attention Economy requires a lubricant – Mu. We seek to bring fairness and balance to the relationship: we do not work for brands at the expense of consumers, nor for consumers at the expense of brands. We believe that the key to sustainable economic actions is informed parties who act with consent. Mu helps build hotlines between consumers and brands. MuCo builds and safeguards the Mu ecosystem such that it benefits all participants.
